be_grounded

nurture, nourish, refresh

Trailblazers

Our brilliant brands

relax, soothe, unwind

be_calm box

Meet Lou & Fran

About us

Welcome to The Beauty Standard. We’re so pleased you are here.

We’ve created (and curated) the most luxurious, giftable and considered beauty discovery box out there. We hope you love it as much as we do.

  • verden
  • haekels
  • pelegrims

Fathers Day Gifting

be_grounded box

Ground, nurture, and refresh: this is our curation of exceptional grooming essentials from the finest indie brands out there.

We've handpicked each item to enrich his daily self-care, ideal for honoring the brilliant, inspiring men in your life.

Worth Over £150

£49.00

Find out more

Our Beauty Trailblazers

The Brands In Our Boxes

We made it our mission to champion the real change-makers of beauty and bring their stories and incredible products straight to your doorstep. From Haeckels and Verden to Pelegrims, Wildsmith Skin, Plum & Ashby and more indie names… explore and discover our brilliant partner brands right here.

Explore brands

Gifting beauty isn't just what we do — it's our love language. We invite you to make it yours, too.