Welcome to The Beauty Standard Journal; your destination for discovering new brands, exploring the true meaning of 'ethical' beauty, and hearing insights from our friends in the wellness space.
Estée Lalonde is a content creator and entrepreneur based in London, known for her beauty, fashion, and lifestyle content on platforms like YouTube and Instagram. Founder of the self-care brand Mirror Water, Estée is recognized for her candid discussions on mental health, self-care, and personal growth.
Chloe Hodgson is a London and Cotswolds-based Pilates instructor and founder of Chloe Pilates, known for her approach to fitness focused on strength, flexibility, and core stability. She offers personalized training programs both online and in-person, with a dynamic teaching style that helps clients improve their physical and mental well-being.
We're uncovering the details so you don't have to—exploring the what, how, and why behind certain ingredients and their beneficial properties for the mind, body, and soul.
